The term “sustainability” is quite the buzz word these days - used to describe surfboards, wetsuits, wax, clothing and every other surf product you could possibly sell. But how sustainable is it to market these products as “sustainable”?
I wonder if over saturation of the term simply dilutes its meaning for surf companies and products truly making an impact for our sport as compared to those who use the term to take advantage of a trend. The definition and various meanings of the term is an entirely different thought - saved for a later date. But how long until “sustainability” becomes just another marketing message without any meaning?
