Comments on: The sustainability of “sustainability” http://surfpioneer.com/blog/the-sustainability-of-sustainability/ Sun, 05 Sep 2010 16:49:08 +0000 http://wordpress.org/?v=2.7 hourly 1 By: lawless http://surfpioneer.com/blog/the-sustainability-of-sustainability/comment-page-1/#comment-44 lawless Mon, 12 May 2008 06:32:06 +0000 http://surfpioneer.com/blog/the-sustainability-of-sustainability/#comment-44 It's definitely become a "buzzword", one I've been guilty of using quite often myself. The problem lies in that there's no clear definition for it so it's hard to quantify or call bullshit on people when they start "greenwashing" their products with these buzzwords. Quote from Yvon Chouinard in a recent Treehugger.com interview: "So there's a lot misinformation out there, especially right now with all these companies claiming to be green and stuff like that. So we want to be absolutely dead honest on how difficult it is, and that, in reality, there's no such thing as sustainability. No matter how clean and green we can be, we're still net polluters. TH: Is that unavoidable? YC: Yeah. There's no such thing as sustainability. You can't manufacture a product without ending up with more waste and pollution than your final product. It's the second law of thermodynamics, you can't help it." Link to interview: http://www.treehugger.com/files/2008/02/the_th_interview_yvon_chouinard.php It’s definitely become a “buzzword”, one I’ve been guilty of using quite often myself. The problem lies in that there’s no clear definition for it so it’s hard to quantify or call bullshit on people when they start “greenwashing” their products with these buzzwords.

Quote from Yvon Chouinard in a recent Treehugger.com interview:

“So there’s a lot misinformation out there, especially right now with all these companies claiming to be green and stuff like that. So we want to be absolutely dead honest on how difficult it is, and that, in reality, there’s no such thing as sustainability. No matter how clean and green we can be, we’re still net polluters.

TH: Is that unavoidable?

YC: Yeah. There’s no such thing as sustainability. You can’t manufacture a product without ending up with more waste and pollution than your final product. It’s the second law of thermodynamics, you can’t help it.”

Link to interview:
http://www.treehugger.com/files/2008/02/the_th_interview_yvon_chouinard.php

]]> By: Daniel http://surfpioneer.com/blog/the-sustainability-of-sustainability/comment-page-1/#comment-37 Daniel Thu, 24 Apr 2008 16:12:38 +0000 http://surfpioneer.com/blog/the-sustainability-of-sustainability/#comment-37 "...how long until “sustainability” becomes just another marketing message without any meaning?" In the overwhelming number of cases, I'm not sure it has ever been anything more than marketing. By my reckoning the only thing the majority of purveyors hope to sustain is commerce. Thanks for the thoughts (and for the link above). “…how long until “sustainability” becomes just another marketing message without any meaning?”

In the overwhelming number of cases, I’m not sure it has ever been anything more than marketing. By my reckoning the only thing the majority of purveyors hope to sustain is commerce.
Thanks for the thoughts (and for the link above).

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